The Fluid Society

The Fluid Society

The influence of digitalization on people and society has become so gigantic that we are talking about a massive digital change of society. Every person, rich or poor, every organization, every country, is profoundly affected by digitalization. Thousands of companies are going through digital transformation processes, to adjust their business model to the digital world in which you can only keep up if you operate internationally, through the Internet. No one can do without a smartphone and internet anymore. Social media have a major impact on everyone’s life, including politics and elections.


Humanity is therefore moving towards a new phase
of her existence. Towards a world where digital communication and systems have primacy over human thought and action. In which individual compassion and interests, rather than national borders, is the determining factor. In which people can find each other worldwide, regardless of origin, in their common love or interest for art, science, doing business, nature, helping other people or transfer of knowledge, for better or possibly for worse. And where like-minded people can easily find each other through digital tools. We call this the fluid society. Because people no longer think and act primarily on the basis of the place where they happen to live or were born, or the culture in which they grew up, but primarily on the basis of their own wishes for the fulfilment of their lives and how to give shape to these wishes together with others, wherever they may be.

The term fluid society comes from the comparison with melting ice cubes. Whereas until recently people were locked up in their country and culture and only a small elite of scientists, businessmen and the rich could afford to look wider and have a vision of the world, in short, where the world used to be a place where people were locked up in the “ice cube” of their own environment, the digital world suddenly offers the prospect of global communication and connectedness for everyone. Humanity and all people can become digitally mobile through the internet and social media, but also physically mobile, because it is increasingly becoming easier to move to other places that offer more perspective. From a world divided into rigid competing cubes, the world is shifting to one large hyperconnected networked entity, which is currently in full development. A world that can be called fluid, because connections between people and organizations are increasingly determined by mutual affinity, interest, help or work, rather than by origin or ethnicity. As a result of digitalization, the world will start to organize itself differently, a process that has only just begun but will crystallize in the coming decades.

Digitalization will continue. The fluid society is not so much an idealistic world view, or a political ideal, as a term for a different kind of society that is irrevocably coming into being as a result of ongoing digitalization. After all, the digital world is international by nature and connects where there used to be no connections. Whether politicians like it or not, the digitalization, globalizing world will continue, nobody can stop it, but it requires direction.. Politics that used to be primarily national must internationalize, in order. to resolve the many issues that exist. Digitalization offers incredible perspectives to finally arrive at a more just world with a just distribution of knowledge , good education and good healthcare for all. However, digitalization also unleashes negative forces like cybercrime, or too much power for tech giants. Things that threaten to make the world lose its grip.

Other governance required. In short, the digital world increasingly demands control, to curb the negative aspects and allow the positive ones to flourish. How do we rein in cybercriminals, who operate worldwide? How do we prevent superpowers from ending up in a technological or digital race or a struggle for hegemony? How do we curb the power of tech giants? On the other hand, how can the tech giants, perhaps as digital utilities, contribute to a better distribution of wealth worldwide? How can we make education, health care, knowledge, spread better to everyone, so that a more equal playing field will emerge? How are we going to govern the digitizing world now that classical laws and nation-states seem incapable of governing the digital world in a stable way?